NEWS & EVENTS

The SelectUSA Networking Reception 2026, jointly hosted by the Association of American State Offices in Korea (ASOK) and the U.S. Embassy in Korea, was held on September 16 at 6:00 p.m. on the rooftop of the Novotel Ambassador Seoul Dongdaemun.

The event brought together more than 170 guests, including Korean companies currently operating in the United States or exploring investment opportunities there, as well as law firms, bank and professional organizations providing expertise and advisory services for U.S. investment.

The evening opened with a warm and witty welcome from Hiro Rodriguez, Executive Director of the U.S. Department of Commerce’s Advocacy Center, followed by remarks from Hee-jung Shin, Chairperson of ASOK. The program also featured introductions of ASOK’s members, who serve as trusted guides for Korean companies entering the U.S. market, along with representatives from the U.S. Embassy and professional partners. Chairperson Hee-jung Shin shared a message that captured the spirit of ASOK:

“In an age when yesterday’s innovation quickly becomes today’s old news, what companies truly need is a trusted friend to navigate the journey with them. ASOK has been that trusted friend for Korean companies already in the United States and for those preparing to enter the U.S. market, and we will continue to do our very best to support their successful global growth.”

A wonderful evening of meaningful connections, new opportunities, and a shared commitment to strengthening the U.S.–Korea business partnership.

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